Haaretz - Israel News - Israel seeks PR help for image makeover: "Israel seeks PR help for image makeover
By Akiva Eldar
Israeli missions abroad and the Foreign Ministry are hoping to 'rebrand' Israel by focusing less on the regional conflict and more on Israel's achievements in science, culture and other areas.
In cooperation with the Advertisers Association, the foreign and finance ministries and the Prime Minister's Office have started drafting PR firms, associations and businesspeople in efforts to find a new image for Israel in keeping with commercial PR and marketing models."
Sunday, May 08, 2005
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